(In the words of Info Prodigy product owner, Tim Godfrey from Info Prodigy report.)
The factors that led Info Prodigy team develop million dollar launches:
The Curiosity Factor
One of the interesting things that we did with the Niche Blueprint launch was not get too specific about what the course was about. I know this sounds a little odd, but instead, we concentrated on what the end result was without telling people exactly how it was achieved.
I’m talking about our case studies… in other words how we made $173,000 selling birdcages and thousands more from train horns and sewing machines. Because potential buyers were desperate to find out how the hell we were making money selling such bizarre stuff, the curiosity factor essentially forced their hand into buying.
In contrast, with my original product, I told people exactly what they were going to receive upon purchase and even gave out a sample chapter. There was no curiosity factor at all as I was making them take a decision based upon facts rather than their emotions.
The Scarcity Factor
Human nature… if people think there is a limited supply of something, it makes them want it even more! Because of this we closed out the Niche Blueprint course after just 2 days which forced a ton of prospective buyers to TAKE ACTION and purchase it before it was too late!
The exact same theory applies with a price hike that is increasing the price after launch week… although removing the opportunity to buy the course itself is obviously much more powerful.
In contrast, and even though there is obviously nothing wrong with keeping the product available to buy, with my first product, there was no urgency in order to take action - at all.
Believability and Proof
For the Niche Blueprint product we teamed up with the Hermansen brothers (Dave and Mike) who are Ecommerce experts with a string of successes under their belt. More importantly, however, from a marketing perspective, their business had been featured in the New York Times and Dave had been interviewed on Fox News. Using screenshots of these events on the sales page, one of which is below, this made the whole product, pitch and concept completely believable to people which increased the conversion rates even further… although how ‘believable’ Fox News is obviously depends on which side of the political fence you sit on in the US! (Allegedly!) Still, it seemed to work.
In contrast, with my first product, there was just me (in other words my pen name and pen photo) with no qualifications, proof or testimonials which inevitably led to considerably lower sales.
The Sales Pitch
One of big decisions that internet marketers have to make when launching a product is whether to sell it via a long form sales letter or by video.
It’s a difficult one and kind of depends on the price point as well as the market… but in my experience, there isn’t that much difference in conversions between the two. If the sales letter is super-good. The problem is that writing a high converting sales pitch is a real art and takes a lot of practice … and outsourcing it can be VERY expensive with people charging anywhere from $5000 to $50,000 depending what you want. (I was once offered $30,000 to write one)
It is worth trying yourself though as you always need to be able to write Ad Copy in some form for almost every online project that you do. Anyway, again, another long story cut short, with A LOT of practice and determination, I was able to write the pitch for Niche Blueprint which if I say so myself, was pretty darn good… and it converted into MANY sales.
In contrast, the piece of copy I wrote for my first product was awful. Bad layout, poor choice of words, crappy headline, dreadful graphics. If I created it using the knowledge I have now, it would have attracted many more affiliates and would have made tens of thousands of dollars in additional sales.
Guest post by Info Prodigy Bonus