(In the words of Info Prodigy product owner, Tim Godfrey from Info Prodigy report.)
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Once you have markets, you need to create products!
Even though you may have seen these huge internet marketing courses with videos, tools and manuals and more when it comes to creating YOUR products, the reality is that in other markets a simple e-book in PDF format will be quite sufficient. In fact, there are a number of products on the Clickbank marketplace that have literally made millions of dollars from providing something as simple as a 50 page book and creating one is easier than you think.
After you have decided on a niche and an angle on which to enter into a specific market, you have 4 main options in order to create the product itself:
- Research and write it yourself.
- Pay someone else to research and write it.
- Find a current private label rights product and adjust it to suit your needs.
I’ll tell you the final one in a moment! Let’s look at the above options in a little more detail.
Obviously what you do is dependent on your budget.
1. The first option, researching and writing it yourself is obviously free although the downside is that you have to do everything yourself which certainly isn’t the best way to build a business.
2. Paying someone to do it is the next option but costs money although not as much as you might think. As an example, I currently have a VERY good writer who I found at Elance.com creating products for us in a variety of niches at $900 each. Ok, $900 may seem a lot however, this includes the research, a 50 page high quality e-book and a 1000 word sales letter, which I then spruce up for super high conversions.
In terms of return on investment, let me put it to you like this After releasing a unique product, with just a few affiliates promoting and 50 or 60 or so sales under my belt I could probably sell it at the Flippa.com marketplace for around $3000 Which makes the $900 a VERY worthwhile spend! (You can get 50 or 60 sales knowing VERY little about internet marketing by the way - and we’ll show you how in Info Prodigy!)
3. The third option is to find and adjust a current private label rights product in the market that you want to sell in; although in my opinion, this is the least favorable method as in order to make it unique and valuable in the long run as an asset, so many adjustments will need to be made that you may as well have done what I’m about to tell you next.